Re-branding

on .

Andi Rodriguez| "Cocktails expected to create stir in downtown San Antonio" | San Antonio Business Journal | 21 Dec. 2012 | Web

robot creative...Recently snagging a Silver award in the 2012 Summit International Marketing Effectiveness Award (Summit MEA) competition, San Antonio-based graphic design and marketing firm, Robot Creative went beyond innovation in their rebranding of SeeKing HR. Global competition for the awards came from such countries as Canada, India, New Zealand, Spain, the United Arab Emirates and United Kingdom.

SeeKing HR, a local human resource and administrative support program management service, sought to become more than just a small firm with local appeal and commissioned Robot to design an entirely new identity. The new brand needed to express the company's strategic and innovative approach to human resource and administrative program management solutions.

"Since the completion of the new brand, we have seen an outstanding improvement over past responses to national bids," says Leanne King, company president. "A clean, consistent brand has helped us look more professional."...

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